API's are great from a security standpoint but creativity takes a backseat in the process. What happens when you come up with an idea/concept that the original developer never thought of? With a standard web service, nothing. With Ning, you can write your own API .
http://www.ning.com/help/faq-developers.html
Perhaps I'm blurring the truth a little bit. Ning doesn't really provide an "API" like other web applications, they've created an application layer that ANY community user can edit. Their API is exposed via PHP, a very untraditional approach to open development that begs the question: if Ning can do it, why can't you? or me? or Google?
If you could provide all your company's information/resources in a system like Ning, would you?
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