Quality Reads

Monday, January 15, 2007

Is Wazap worth 7.9 Million?

I realize the gaming industry is big money, 12.7 Billion. So any substantial funnel for gaming information, such as a search engine, has a huge marketing potential. But I'm not impressed with Wazap.com. They just received $7.9 million in second round funding. That brings their total to $11.9 million in funding for a product that looks exactly like a Google Coop Search for Gaming information. If I had $7.9 million laying around and I was that enthusiastic about the idea, I'd set out to create my own site. For less than half that amount of money, a decent web development group could build a new search portal from scratch and purchase a 30-second commercial during the Superbowl. I'd definitely end up ahead in exposure (at least in the US) and $$.

I could be underestimating Wazap in a couple areas, such as their draw in Germany, China, and Japan. Perhaps its a powerhouse site and I don't even know it. Also, I didn't play around with their search functionality for more than a couple minutes, its all in German.
To decide for yourself, check out the links below:
  • Wazap :: Main Site
  • Wazap :: Translated to English (via Google Translate)

1 comment:

Thom said...

Seems like a pretty powerful story to me... look at that international traffic!